Pinterest, Social Media

Why Your Business Should Be on Pinterest if it Isn’t Already

Many people assume that Pinterest is full of nothing but new recipes to try and wedding planning sites but that could not be farther from the truth. Pinterest is full of tips, and tricks for all kinds of business professionals. Not only can you find ways that a business can operate better or easier but you can also find many business professionals to network with. Pinterest can not only help a business network with other professionals but Pinterest for business offers many insights for business owners. Pinterest is beneficial for business owners in several different ways, it can drive traffic to their website or social media pages, it can increase customer engagement and help a business gain more customers. On top of these benefits a business should have Pinterest because of how great it is at marketing products visually, which attracts more people. In addition to these benefits, many people go to Pinterest to buy specific products since it is so easy to make click through links to sales sites on Pinterest.

There are more business professionals than many people know of on Pinterest, sharing content on how to do business better, faster, or easier. A business of any niche or size is sure to find many great tips on networking, how to use social media to do business better and web design tips, simply because of the large size of Pinterest’s platform. Not only does Pinterest help business professionals find tips, and other professionals but it can also help businesses find clients. It is likely that there are just as many client on Pinterest as there are business professionals, sharing content on the businesses they work with.

Pinterest can be beneficial for a business because it offers many insights for business owners. Simply by signing up for a free business account on Pinterest it gives you access to things like Pinterest analytics and Rich Pins. Pinterest analytics allows you to see what people like and save from your website, thus allowing you to connect with your clientele better. Analytics also helps you get to know your clientele better by giving you demographics about your audience and the other things that they like. A business account also allows you access to rich pins, which provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article. The app category of rich pins allows you to prompt a customer to download your app without ever leaving Pinterest while the product category shows customers real time pricing and availability, along with where to purchase the product.  Recipe rich pins show Pinterest users the ingredients, cooking times, and serving sizes whereas the articles rich pins give Pinterest users access to headlines, author names and a story description. These benefits together add up to one thing, increased clientele or customer base. Pinterest allows you so many great ways to optimize pins, gives you demographics on your clientele and lets you see what potential clients are saving and liking from your website. This allows you to better cater to them, making them more likely to buy your product or hire your service. This all makes it very easy for a business to market their products visually.

Pinterest is great for visual marketing since it makes it very easy for business to share great quality images of their product or an infographic about services they offer. These quality images drive traffic to your website or social media pages. Not only can you share an image of your product or service but you can write a detailed description on what the product is or what it does. Your description should also be interesting and attention grabbing, business owners should be actionable, show your customers what they can do with your product or service, how it can make their life easier or better. Your business should also have Pinterest because it is essentially completely visual marketing, there are many statistics on how much better engagement visual information gets. Content with images gets 94% more views than content without images and 90% of information sent to the brain is visual, and visuals are processed sixty-thousand times faster than text. These aspects together mean that using Pinterest and visual marketing will help your business attract more customers and will have a more appealing social media presence.

The most important reason that a business should have a Pinterest account is because people go to Pinterest specifically to buy things. Surprisingly to some, 87% of people on Pinterest have decided on a product to buy just because of Pinterest. This may be because unlike several other social media platforms Pinterest makes it easier to go from discovery to conversion. This means Pinterest users or visitors convert leads into sales faster and easier than any other social platform. Since Pinterest makes sales faster and easier to gain, the more images, infographics and pins your business has floating around Pinterest the more likely your business is to make sales.

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