Book marketing is not only a complex thing, but it can also be expensive. Luckily there are many great ways an author can market their book on a small budget. Social media can be a very helpful way an author can market their book with little to no budget. Newsletter promotion is another great way to build your audience and market your book when you have a small budget. Book reviews are important when it comes to marketing, so finding reviewers in both readers and bloggers can help ease the marketing process.
Social Media and Book Marketing
Social media is one of the best tools an author has when it comes to book marketing on a low or non-existent budget. Not only can you create branded graphics to use in book marketing using Canva, but you can also advertise your books in Facebook groups and using posts throughout many platforms. For guidance on Facebook groups, check out my post on Facebook groups for authors here. Twitter is another social media platform that can be incredibly helpful when it comes to book marketing. Many authors hang out on Twitter, so it can be a great place to find authors to cross promote with. If you’re looking for more tips or advice when it comes to writing or book marketing the writing community hashtag on Twitter is a great resource.
Engaging with readers is an important piece of book marketing on social media. Posting questions or polls for readers to answer and answering any questions readers may have can help you build relationships with them.
Instagram is a great platform to use when you want to build connections with readers. Posting behind the scenes of your writing, and pictures of things like your office, or favorite spot to write is a great way to reach readers. In addition to sharing your own content, sharing some of your favorite quotes or snaps of books you’re currently reading is a great idea. If you can’t think of anything to post (that happens to me quite often) check out common hashtags you use, see if you can find any posts you’d like to share with your readers. Making sure you use appropriate hashtags and mixing them up often can help ensure you reach as many people as possible. Engagement is something that is just as important, if not more important than using proper hashtags. If you find that your readers share a common interest, engage in conversation with them. Engagement is incredibly important on Instagram, so try to do it as often as you possibly can.
Book Marketing with Pinterest
Pinterest can be a phenomenal way to market books now that Google Plus has gone defunct. Making great looking pins that showcase your books is an excellent way to reach more potential readers and market your books. Another awesome way to utilize Pinterest in book marketing is to make a board containing things like character or setting inspiration. In addition to sharing things like that, you can add what clothing you imagine your characters in to an inspiration board, or places they might travel to. You don’t just have to use it for book marketing though, another great way to connect with readers is to have a Pinterest board of some of your favorite books or current reads. For more amazing Pinterest tips see this post from Frances Caballo on Social Media Just for Writers!
Newsletter promotions is a great way to build a buzz about your book and the best part is, it’s free! You can have up to two-thousand subscribers before Mailchimp starts charging you. Starting a mailing list before your book comes out is crucial, it will allow you to reach both current and potential readers directly. When it comes to finding content for newsletter promotions, it’s a great idea to look to your author friends. Including other author’s books is a great way to help them out and provide the most valuable content possible for your readers.
Other great content to include in your newsletters is background into your writing process, or how the writing process is going. It can be especially beneficial to include your writing process in emails if you’re publishing a series. Keeping readers up to date on an upcoming book is a great way to build excitement.
Book Reviews and Marketing
Book reviews are another great way to market your book and do it in a cost-efficient way. Reaching out to book bloggers and providing them with review copies of your book is often free. Book Blogger List is a library full of book bloggers who review! Having these extra reviews could help in many ways. It is said that after a certain number of reviews Amazon is more likely to recommend your book to readers. Having more reviews could also help with promotions-many companies require a book to have a set number of reviews or a certain ranking to be accepted into the promotion site. An alternative to going to book bloggers to get reviews is to use a service like Author Cross Promotion to get reviews. Author Cross Promotion is $30 for 30 reviews, and I personally have had amazing luck using the service for my clients.
Blogging Can Help in Book Marketing?
It may not seem like it, but blogging is an extremely helpful tool when it comes to book marketing. Blogging allows your readers to get to know you, along with Google! This sounds creepy-I know, but I promise it isn’t. Google is constantly gathering new information, so the more often you blog the more likely it will be that you pop up on earlier pages in Google’s results. Blogging also allows you to share your expertise with the world. If you’ve written a non-fiction book, blogging about the subject of your book can help make readers more curious about your book. If you need any more reasons to start blogging, check out this guest post from Kirsten Oliphant on BadRedheadMedia‘s site.
Ultimately social media is the easiest way to market your book for free, but there are more effective ways to do it too. Things like creating newsletter campaigns and having a mailing list, finding more reviews for your book and blogging are all great ways to market your book when you’re on a small budget.