Author Platform Basics for the Confused Writer
Book Marketing, Marketing, Social Media

Author Platform Basics for the Confused Writer

I firmly believe writers need to be thinking of their author platform constantly. Long before your book comes to life, you need to be showing up consistently for your audience. Don’t wait until your book is published, by then you’ll already be behind the eight ball.

What is an Author Platform?

An author platform is where and how you show up in front of your readers. It allows them to find you and your books more easily. Though many writers don’t understand it, I suggest everyone does their research and creates a platform of some sort. It will make book marketing that much easier.

Author Platform Basics

There are a few things every author platform should have, these include a website, blog and social media presence. Don’t feel like you need to be on every single social media platform, especially if you know you can only handle one. If you can show up consistently on just one platform, stick to that one. It’s more important to be one place often than to show up sporadically five different places. For more tips on what your author platform should have, this article from Mill City Press is incredibly informative.

If you still feel like you need help creating your author platform after taking a look at the Mill City Press article, I cannot stress enough how important it is to check out BadRedheadMedia’s site. She has so many amazing posts when it comes to author platforms, including this one from guest Iola Goulton. Iola talks about how an author platform can help when it comes to readers and reviewers promoting your work, and connecting with you. It’s a must-read for any writer, new to publishing or not.

Why Your Author Platform is Important

It’s no secret your author platform is important when it comes to book marketing and connecting with readers, but that isn’t the only reason you should create an author platform. Like this article from The Balance Careers points out, having an author platform can make you more appealing to a publisher. Not only does it make you more appealing to publishers, but readers as well. Having an established author platform allows readers to get to know you, even if they’ve only just glanced at your site or social media. It allows them to get a sense of who you are, and what your books are about.

If you’re still not sold on the importance of creating an author platform (even though you should be) read this article Rachel Thompson AKA BadRedheadMedia wrote on why your author platform matters. I love Rachel’s no-nonsense approach, she believes writers need to put in the work, and I couldn’t agree more. If you want to succeed, you’ll find a way.

Creating an author platform takes time and work, which is why I highly recommend writers start on theirs while their book is still in the early stages. There are plenty of great resources out there when it comes to author platforms, whether you are looking for how to start one, or what it should have. If you’re still confused or feel stuck, feel free to message me through the contact form on my site, I’d love to help you get established!

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